Tonic’s Aim for 2012

Tonic’s aim for 2012 is to “hack into” and to “culture jam” large and prominent personalities and organizations in our society. These bodies promote consumerist messages and carry out actions, which undermine positive social morals and practices. My focus lies in making people aware of the significant effect that the latter has on their physical well- being and perceived state of happiness; the latter and the former will be casted in either a negative and/ or positive light in their own right.

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