A somewhat different brand identity

A practical application of Tonic’s corporate identity (as explained in my post of 21 February). As a means of giving a literal insight into Tonic’s culture jamming, I created a range of designs which incorporates social taboos in visual from. At the top, on the left, we have a continuation sheet, next to it and in the centre is a letterhead and on the right is a graphic designed specifically for an envelope. These designs rests on a folder (the text in the bottom right-hand corner is displayed on the latter).

34.2012-Tonic's Brand Identity [November]


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