“Math is Easy; Design is Hard” Jeffrey Veen Eff- Dee- Cee/ 8 Design Work: Reworking an existing logo. Advertisements
“Design is so simple, that’s why it is so complicated” Paul Rand, Pinterest Design Quotes Eff- Dee- Cee/ 8 Design Work: The two-weekly 8-4-4-4-4 Advert, singular products.
“It’s fun to stay at the C.M.Y.K” Unknown, Funny Design Quotes Eff- Dee- Cee/ 8 Design Work: The two-weekly 8-4-4-4-4 Flexi Deals Advert.
“Content precedes design. Design in the absence of content is not design, it’s decoration.” Jeffrey Zeldman Graphic Design Projects, #11
The imaginary line on which the majority of the characters in a typeface rest. Graphic Design Projects, #11
“Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.” Freeman Thomas Graphic Design Projects, #10 (Static Online Banner)
A subjective feeling that graphic elements (such as fonts) are different but work together well. This gives a feeling of variety without losing. Below is a internal June 2017 Sleepout social media post, a flyer (front and back) explaining our app’s download procedure, a online banner and a emailer I designed. Graphic Design Projects, #9